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Psychology: Scans of a few brains may predict behaviors of larger populations






Psychology: Scans of a few brains may predict behaviors of larger populations



Brain scans of a few people were more telling about the actual responsiveness of larger populations than what was expected through conventional verbal reports in a new study that could affect political advertising, commercial market research and public health campaigns.









Psychology: Scans of a few brains may predict behaviors of larger populations



Brain scans of a few people were more telling about the actual responsiveness of larger populations than what was expected through conventional verbal reports in a new study that could affect political advertising, commercial market research and public health campaigns.






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